Science that earns its place.

Aquamin® is derived from sustainably harvested Lithothamnion red algae off the Irish coast, providing calcium within a natural matrix of 72+ co-occurring trace minerals — a whole-food mineral source rather than isolated calcium carbonate, which lacks the supporting mineral context found in nature.

Most prenatal supplements omit choline entirely despite its critical role in fetal brain structure and placental function. We use VitaCholine®, a clinically studied form with documented bioavailability, at 225mg per serving — a quantity that makes a meaningful contribution to the recommended daily intake.

Enhances insulin sensitivity and glucose regulation — particularly relevant in the Indian context where gestational diabetes risk is among the highest in the world. Picolinate form has the strongest clinical absorption data of the available chromium forms.

Required for iron utilisation — copper and iron function as a metabolic pair in haemoglobin synthesis. Also essential for fetal neural and connective tissue development. The lysine chelate form improves absorption and reduces the gastrointestinal sensitivity of inorganic copper salts.

200mg DHA per serving supports fetal brain and retinal development. Indian diets tend to be consistently low in omega-3s — this is one of the few nutrients where dietary intake alone is reliably insufficient during pregnancy and postpartum.

The active methylfolate form is directly usable by the body — including by women who carry the MTHFR gene variant, which prevents standard folic acid from being properly converted. A meaningful distinction for a nutrient this critical to neural tube development.

Particularly relevant for Indian women, among whom PCOS and insulin resistance are common. Myoinositol supports hormonal balance, insulin sensitivity, and egg quality — included in the Prenatal formula specifically for the preconception and early pregnancy period, where its clinical role is most pronounced.

Essential for thyroid function and fetal neurological development. Iodine intake is consistently insufficient in Indian diets, particularly inland where seafood is uncommon. Thyroid hormones produced with iodine are among the most important regulators of fetal brain development in the first trimester.

Ferrochel® uses an amino acid chelate structure clinically shown to be gentler on the digestive system than standard iron sulphate — with comparable absorption. Iron compliance is a known challenge in pregnancy; the form we chose addresses that directly, reducing the nausea and constipation that cause many women to stop taking iron altogether.

From the same Aquamin® seaweed source as our calcium, providing magnesium within its natural mineral co-factor matrix. Supports muscle function, sleep quality, and bone mineralisation — all of which are under pressure during pregnancy and the postpartum recovery period.

Essential cofactor for bone development enzymes and the body's primary antioxidant enzyme, superoxide dismutase. Bisglycinate chelate form improves absorption and reduces gastrointestinal side effects compared to inorganic salts in cheaper formulas.

Cofactor for enzymes involved in amino acid metabolism and cellular detoxification. Required in trace amounts, but absence has measurable metabolic consequences. Included to ensure complete micronutrient coverage — a commitment to formulating for what the body actually needs, not just what is common in the category.

Key component of antioxidant enzymes and thyroid hormone metabolism. Organic selenomethionine is significantly better absorbed than inorganic sodium selenite. Thyroid support during pregnancy is directly tied to selenium status — insufficient selenium is associated with elevated thyroid antibody levels.

Essential for fetal eye and skin development, immune function, and cell differentiation. We use the palmitate ester form for its stability and consistent bioavailability — at doses calibrated to ICMR-NIN guidelines, safely below the threshold associated with excess.

Required for energy metabolism and neural development. Particularly important in the first trimester when risk of hyperemesis-related depletion is highest — severe vomiting can deplete thiamine rapidly, with neurological consequences if left unsupplemented.

Critical for neurological development and red blood cell formation. Dietary B12 is often inadequate in vegetarian and vegan mothers — a major consideration in the Indian context where plant-based diets are widespread. Supplementation here is not optional for most Indian women.

The active coenzyme form bypasses the conversion step required by plain riboflavin. Essential for energy production, iron metabolism, and folate activation — Riboflavin is a required cofactor in the methylation cycle, meaning adequate B2 directly supports the efficacy of the methylfolate in this formula.

Nicotinamide (rather than nicotinic acid) avoids the vasodilatory flushing that limits tolerability at therapeutic doses. Supports NAD+ synthesis, DNA repair, and cellular energy metabolism — all under increased demand during pregnancy and lactation.

Required for synthesis of Coenzyme A — the central molecule in fatty acid metabolism, energy production, and adrenal hormone synthesis. Demands increase substantially during pregnancy and breastfeeding, making supplementation important even when diet appears adequate.

The active P5P form bypasses the conversion step required by plain pyridoxine, making it directly available to the body. Supports brain development, protein metabolism, and is associated with reduced pregnancy nausea — a notable reason it was chosen over the cheaper inactive version.

Required for fatty acid synthesis and carboxylation reactions critical to fetal development. Biotin status measurably declines during pregnancy in a majority of women — a finding underappreciated in standard prenatal formulation. Included at a dose that restores, not merely supplements.

Liposomal delivery significantly improves the absorption of this water-soluble vitamin beyond what standard ascorbic acid allows. Also works synergistically with iron — enhancing non-haem iron uptake from each serving. The pairing of Vitamin C and Ferrochel® iron was intentional.

Encapsulated in liposomes for significantly better absorption than standard D3. At 600 IU, supports calcium metabolism, immune function, and fetal bone development. Vitamin D deficiency is estimated to affect the majority of Indian women — the liposomal delivery was a deliberate choice to ensure it actually reaches circulation.

Potent fat-soluble antioxidant protecting cell membranes from oxidative stress — elevated during pregnancy. Liposomal delivery significantly improves absorption of this fat-soluble vitamin, which is routinely underrepresented or omitted in standard prenatal formulas.

Works alongside Vitamin D to direct calcium to bones rather than soft tissue — a pairing that matters when supplementing both. Routinely absent from standard prenatal formulas despite its bone health role. Delivered in liposomal form for better absorption of this fat-soluble vitamin.

Critical for cell division, immune function, and fetal growth. Zinc deficiency is common in Indian vegetarian diets, where phytate-rich foods reduce bioavailability. Gluconate form is well-tolerated and clinically validated for supplementation use.